PREDICTABLY IRRATIONAL by Dan Ariely 658.8

This behavioral economist has created some interesting experiments to test theories about choices people make. He shows that context matters, "free" sometimes leads us astray, strong emotions influence our judgement, the effect of "social norms" versus "market norms", discusses proscrastination versus self-control (as in meeting deadlines!), the effect of expectations and what makes us more honest. Whew! Will I ever be able to make a decision without thinking of this book? Janice