by Richard H. Thaler. 658.8THA
What is a "nudge"? As used here, it is a way of structuring people's choices to make it easy to choose that which will make their life better, without taking away a person's freedom of choice. "Putting fruit at eye level (in a cafeteria line) counts as a nudge. Banning junk food does not." (p.6).
When do we need a nudge? People need nudges for decisions that are difficult and rare, where there are multiple choices, and lack prompt feedback. Examples are: choosing an investment portfolio or signing up for Medicare Part D. The authors don't just complain about the current state of affairs, they offer positive suggestions on how to change procedures to make the outcome the best for all concerned.
My favorite statement was the one regarding signs in a national park: the "positive" statement describing the desired behavior and outcome was more effective than the "negative, informational one" (p. 67).
Janice
3 comments:
Does MPL own this book? Or, are we going to get?
And, does this book give us 'actual' nudges to improve our health? Or, just talk about how 'THEY' should use nudges to get us to do what we should?
Larry
I received an email (gmail) notification that someone (me) had posted a comment. It had a hotlink which said I could post a comment. Now, the question is . . does the comment post to the original posting, or to the comment. Lets all wait and see.
Yes, Morton Library owns this book. From the information in the book you could structure some nudges for yourself, however, the book is aimed at giving suggestions to "they": businesses, employers, governments, etc.
Janice
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